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Internet has been growing persistently to a large volume. A rank based judgment to overcome this influx is necessary. Search engine optimization is a booming industry. Ability of a better ranking is something everyone is looking forward to. This can be attained through ethical or non-ethical means. Black hat and white hat search engine optimization is needed in such situations. Search engine optimization is a very competitive business. There are profitable and unprofitable SEO companies. There is always a chance of going to have the website blacklisted due to the methods of gaining website optimization.

 There are rules that are laid out by a search engine for those websites that are trying to gain a good standing. The guidelines that are on the list of the search engine are the one’s which the white hat SEO’s should follow. The search engine like spamdexing does not recommend the other. They are the one’s that are followed by the black hat SEO’s.

 The rules followed by the White hat SEOs are user friendly. They have interactive website content. The content and the overall presentation of the website are built with a view of being practically useful to the visitor. It ensures that it does not circumvent all the norms followed by the search engine for a better ranking. The White hat SEO is aware of the methods that he employs.  Such optimization techniques will ensure a good ranking for the web owner. However, it is a long term thing as long as he follows the requirements. Thus, there is the tendency to remain in good stead with the spiders and the search engine database.

 Black hat SEOs attempt to improve rankings based on techniques that scams the spiders.  The techniques are mostly hidden text, which is nothing but trying to make the text look invisible. This is possible by blending it with the color of the background, spamdexing and using tools that cannot be detected by the search engine robots.