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There are certain factors that are to be kept in mind while optimizing the website in a search engine. The website should be outstanding and the top one in the search engine. Many factors are to be collaborated for a better ranking of the web page.

 The capacity to access the search engine as crawl ability is the major factor. Crawl ability is term used in the search engine, which determines the ability of the search engine to direct through the entire website for every minute aspect of it. There are websites that are dammed with bulk of unreadable messages, large texts, or links that obstructs the search engine spider to crawl. This ultimately ends up in useless task

 The site map or navigator link enables an easy access for navigation. A webpage must always behold such navigation tools. It acts as a pathway that guides the user without getting lost or bewildered noticing the unlimited pages. Such obstacles will bore the user as it takes quite time to find the right one. In such instances the navigator tools enables proper guidance.   

 The content is the integral part of the search engine endeavor. An easy understanding, informative, grammatically correct and fresh content is always essential. Constant and monitored updates along with valid information will impress the reader. Reading will be easier if the content is short, precise and accessible.

 Traffic can be generated with a proper marketing of the website. It should be done both online and off line. Interactive postings and valuable votes altogether entice the buyers.   Therefore, ranking .can be optimally activated as the top most by constant promotion of traffic into the site. Thus to ensure a prominent and optimized search engine presence all the above mentioned qualities including valid content, short and apt keywords along with relevant information should be coiled and integrated symmetrically.